Soon you may no longer need to stick out your thumb to catch a ride. Instead, you may get one by tapping your fingers on your iPhone.
Systems like Avego’s might work for people who don’t want to commit to a daily carpool… Ms. Heinrich particularly likes Avego’s combination of text messages and colorful mapping. “I would love to incorporate this technology somehow within our services in the Bay Area.”
… It will take a while to establish a critical mass of drivers and passengers, Mr. O’Sullivan acknowledged. But he hopes that the chance to defray expenses will change the entrenched habits of many drivers who treasure their solitude. “It will require behavior changes on the part of drivers and riders,” he said.
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New York Times
21 December 2008