Mobile media ‘optimizing’ physical mobility….Increasingly, is seems mobile media are being deployed to optimize spatial mobility too. This fits perfectly in the current trend of producers and operators moving towards ‘location-based services’. Just a few examples upon which I stumbled in the last days….the New York Times has an article….new services for the iPhone that help coordinate car pooling. One is called Avego, an iPhone application intended to let drivers and prospective passengers connect and share rides…..