We’re Keeping it Real (time)
Although some of you may be familiar with 2012 as the Chinese “Year of the Dragon”, at Avego we’re proclaiming it “the Year of Real-time Ridesharing”. We’re not sure whether our proposed zodiac symbol (left) will catch on, but we do know that three out of four commuters polled in 2011 would carpool to save money. We also know that using RTR to commute saves time, money and the environment. So we’re hitting the New Year with a Ridesharing blast as we launch our first 2012 RTR pilot in California this Spring, with more launches following quickly afterwards in Summer and Fall.
Real-Time Ridesharing (or dynamic ridesharing) has been lighting up the blogosphere and the media over the course of 2011, with articles in the Boston Globe, Edmund’s Inside Line, Fast Company and PC World, to name but a few. In an article by FastCo, the rise of the “sharing economy” is addressed, as seen through increased interest in ridesharing, as well as recent growth in the popularity of websites such as airbnb, swap.com and taskrabbit.com. Unfortunately we don’t yet know the answer to their question, “is this the end of hyper-consumption?”, but we do believe that this new trend, combined with the ever-increasing penetration of smartphones, point to the start of Real-Time Ridesharing as an international movement.
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